Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Billie Eilish Launches Your Turn II Fragrance - Beauty Packaging

What are you searching for?

Sign in
Beauty Launches

Billie Eilish Launches Your Turn II Fragrance

This woody and fruity eau de parfum comes in another stacked dice bottle with a soft-touch matte finish and a new texture.

Author Image

By: Rachel Klemovitch

Assistant Editor

Eilish Fragrances announces the launch of Your Turn II, a new evolution of the fragrance portfolio’s Your Turn collection, introduced in February 2025. 

Developed in partnership with Billie Eilish and leading global beauty company Parlux, the captivating new scent explores a bold and sensual new dimension of Eilish’s fragrance artistry, with a woody-fruity composition that plays with the contrast of light and dark.

Eilish commented,

“I love scents that have layers that you can’t quite name right away. It’s warm and fruity but also smoky and mysterious. I wanted to create a scent that draws you in immediately.”

With a dedication to sculptural design, Your Turn II reimagines the original Your Turn’s signature stacked-dice silhouette with a tactile twist. 

This new iteration features a soft-touch matte finish, adding a velvety warmth enhanced by the same subtly embossed pips. 

The new texture invites touch, evoking a multi-sensory experience that mirrors the fragrance’s depth and intimacy. 

Your Turn II scent notes open with pimento berry, mirabelle plum, and cassis leaves. It evolves into fig nectar, black tea leaves, and vanilla orchid, before settling into natural vetiver and cedarwood.

Lori Singer, President of Parlux, commented, 

“Working with Billie Eilish from the very beginning has been a true partnership rooted in creativity and authenticity. With Your Turn II, we’re not simply extending the moment of Your Turn, we’re deepening the story of Eilish Fragrances as a master brand, continuing to push creative boundaries while honoring Billie’s unique vision that makes this collaboration so extraordinary.”

Like all Eilish Fragrances, Your Turn II is vegan, paraben-free, and made with clean ingredients. 

The carton is printed in Envirofoil and made with 100% renewable wind energy, and the fragrance is certified cruelty-free by PETA’s Global Beauty Without Bunnies program.

Parlux Names VP of Consumer Engagement for Billie Eilish Fragrances

Billie Eilish Launches Her First Signature Fragrance, an Amber Gourmand

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics